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The high stakes of low tech
Access to housing help can depend on access to digital communication I recently applied to refinance our home mortgage with two different banks. The first bank’s application process was a thing of...
View ArticleYou’ve got to roll with the punches
What Van Halen taught me about being an artist Tuesday, while taking my hourly stroll through Twitter to check how the world was holding up, I learned of the death of Eddie Van Halen, and with him, a...
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How a future homemaker became an entrepreneur
I’ve always been a joiner — Girl Scouts, 4H, Candy Stripers, FHA (honest to goodness, the group was called Future Homemakers of America and I have the decades-old hoodie to prove it). If there was a...
View ArticleTake me to your leader
Does anyone other than you need to be involved in decision making? If you work with us, you’ll hear that question often. If the decision maker isn’t at the table, we can reschedule. It’s not out of ego...
View ArticleConnect with the next generation …
… without disconnecting the current one For the first article in our series exploring how AgTech marketing needs to change to keep up with a changing AgTech market, we’ll talk about the difference...
View ArticleDon’t move all your eggs from one basket to another …
… but get moving nonetheless The right marketing mix is just that, a mix. I recently spoke with a tech company that had just completed their first full year of a concentrated digital marketing effort....
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Stop, in the name of progress
Four words housing agencies need to stop using Housing agencies are reinventing how they serve our communities. In that effort, policy matters. Process matters. Addressing inequity matters. And words...
View ArticleCan you explain that?
Technology Explainer Visualizations Assess your needs Tech Explainer Visualizations illustrate your technology from the perspective of customer benefits. They’re used as sales and marketing tools, not...
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Status quo = Status bro
Reflections on austerity and inequity As 2022 grows smaller in the rearview mirror, I’m having trouble leaving one particular statistic behind. LAST YEAR, ONLY 1.9% OF ALL VENTURE FUNDING WENT TO...
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What’s love got to do with it?
As it turns out, everything. As we build brands for affordable housing organizations, one of the first steps is a series of interviews with their internal teams and the residents they serve. Whether...
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