Connect with the next generation …
… without disconnecting the current one For the first article in our series exploring how AgTech marketing needs to change to keep up with a changing AgTech market, we’ll talk about the difference...
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Women in CleanTech
Sparking the next generation of CleanTech leaders — by Dawn Putney, President & CEO | Toolbox Creative CleanTech is innovative by nature, by necessity. The CleanTech innovation I’m most...
View ArticleMake your lead-gen landing page less lame
Six things you can do right now to get more qualified leads from your landing pages Qualified leads are gold for any industry. For hyper-specialized B2B 3DP brands, keeping your pipeline full of...
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Influential Women in Clean Energy
Sparking conversation, powering the future The Colorado Clean Energy Education & Empowerment Initiative (C3E) has been dedicated to advancing the role of women and girls in clean energy since 2012....
View ArticleDawn Putney, Featured Woman in 3D Printing
Empowering women in technology Dawn Putney is our fearless leaders here at Toolbox — founding president, lead strategist and spiritual cheerleader. She’s also a tireless advocate for advancing women...
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Tech tradeshow tips | before the show
Part 1: The plan Tradeshows are a big investment. The sooner you start, the bigger the potential return. For innovative technology companies, tradeshows are often one of the biggest line items on your...
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Tech tradeshow tips | it’s showtime
Part 2: Beyond the booth Tradeshows are the big dance for innovative technology companies, but they can also be overwhelming. Blinking lights, moving parts and wall-to-wall people — it’s easy to just...
View ArticleTech tradeshow tips | after the show
Part 3: The follow through Tradeshows are a lead generation goldmine. But you’ll need to polish those nuggets before you can cash them in. It’s the Monday morning after the show. You’re back at the...
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Where does your housing authority brand stand?
Ask yourself these six questions and drive home your brand story Affordable housing is a hot topic in communities across the country and on the national stage. Local housing authorities are poised to...
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What could go wrong?
Assessing risk without stifling innovation Branding and marketing efforts are like most other types of endeavors — there’s always some risk involved. By nature, creative professionals tend to spend...
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Impact statements have a lot to say
You know your housing agency is doing good work, important work. You have great stories to tell, and they need to be heard. In a world where people make decisions in seconds about whether or not they...
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12 Tech Tradeshow Tips
When it comes to your tech tradeshow marketing strategy, there’s no down-time. Whether you’re planning, attending or following up on the show, there is much to do. Plan now for tradeshow domination...
View ArticleYou’ve got 0.05 seconds to help people find housing solutions.
Can your website deliver on that promise? Forget your elevator speech. It’ll take you more than 0.05 just to open your mouth. It’s a ridiculously short amount of time to get anything done, but it’s...
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What’s your problem?
Turning business problems into marketing priorities As an innovative technology company, you’ve likely used a design sprint or something like it to bring new products and services to market. Creative...
View ArticleHow to choose a creative agency
Searching for a tech marketing agency? Here’s how we do it. Here’s a little background on how the gang at Toolbox came to specialize in building brands for innovative technology companies and a peek...
View ArticleThe earth is going to be just fine
It’s us we need to worry about In the midst of the most significant worldwide crisis in the lifetime of everyone under 102, our planet is undergoing some wild and wonderful rejuvenation. The canals of...
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Every thorn has its rose
How we keep on rockin’ in the quarantine world I went to a hockey game on March 11. It was a good crowd for a Wednesday. The Eagles were winning, as usual — but something was off. There was an...
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The high stakes of low tech
Access to housing help can depend on access to digital communication I recently applied to refinance our home mortgage with two different banks. The first bank’s application process was a thing of...
View ArticleYou’ve got to roll with the punches
What Van Halen taught me about being an artist Tuesday, while taking my hourly stroll through Twitter to check how the world was holding up, I learned of the death of Eddie Van Halen, and with him, a...
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How a future homemaker became an entrepreneur
I’ve always been a joiner — Girl Scouts, 4H, Candy Stripers, FHA (honest to goodness, the group was called Future Homemakers of America and I have the decades-old hoodie to prove it). If there was a...
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